DJ Snake has partnered with PUMA, becoming the global ambassador for the sports brand's latest sneaker franchise, the newly-revamped Mirage, offering 'a new perspective on street style, using inspiration from the world of DJs and electronic dance music'.

The Turn Down For What hitmaker commented 'As a sneakerhead I’ve always followed what PUMA releases, featuring some of them in my videos and performances. With this new partnership, I will be supporting the Mirage franchise, bringing a new perspective to one of my favorites silhouettes'.